from the Dallas Morning News

By TY A. ALLISON / Special Contributor to The Dallas Morning News

Paul Jerde’s bike ride around White Rock Lake turned tragic when a lightweight pickup struck him June 14.

Mr. Jerde, 44, suffered a severe head injury, three fractured ribs and a punctured right lung. While his recuperation is long term, friends are making his legacy immediate.

His wife, Patty Jerde, said family, friends and his co-workers at MasonBaronet, a marketing communications company where he serves as creative director, offered to help in any way they could.

link to the full article at the Dallas Morning News