BikeBiz.com and Velonews.com report Trek and Greg Lemond are suing each other.

BikeBiz.com reports:

Lemond sued Trek saying it promoted Lance Armstrong ahead of his eponymous bike brand; Trek responds in kind.

John Burke, President of Trek Bicycle Corporation, announced that Trek has filed suit in Federal Court in Madison, WI, to sever the company’s ongoing relationship with three-time Tour de France winner Greg LeMond.

“Beginning in 1995 we had high hopes for the LeMond partnership,� said Burke.

“I am sorry it has come to this after so much hard work on the LeMond brand. But this troubling pattern of inconsistent business dealings forced us to do this, for the sake of the Trek family—our retailers, employees and customers.â€?