Texas Bicycling News Digest January 21st 2019
Welcome to Bike 3.0: The New Reality, Part Two
By Rick Vosper | www.bicycleretailer.com
n Part One of this series, I discussed how the US bicycle business got to where it is today. In this section, we explore what that evolution means for the business mechanics of our industry.
To recap Part One, the history of the US bike business post-WWII can be divided into three phases:
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Bike 1.0, roughly 1950-1975, when the industry was dominated by a single brand, Schwinn, creating an era of relative stability at both the supplier and retailer levels.
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Bike 2.0, extending from the bike boom and introduction of the mountain bike through the late 1990s/early 2000s. The period was chaotic. Many new brands came and went, and the number of retail stores increased. Most importantly, the market was governed by the phenomenon of Perfect Competition, where no particular brand or brands can accrue enough share or competitive advantage to gain control of the market.
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Bike 3.0, starting near the turn of the millennium. The present era features a few dominant players in both the supplier and (per geographic area) retailer segments of the market. Bike 3.0 is characterized by a declining number of traditional retailers (as defined by the NBDA), contraction and consolidation of the supplier segment, and the rise of internet commerce, which impacts all segments. Product Impact of Bike 3.0
One aspect of the 3.0 era not discussed previously is …
Hell’s Half Acre MTB Race Weekend
Fort Worth Cyclocross | www.facebook.com
Apr 6 – Apr 7 Sansom and Gateway MTB trails Saturday XC Endurance and Sunday Short Track MTB Weekend in Fort Worth. USAC Event details coming soon.
The King’s training with Cyclones
Eduardo Salas (Cyclones) | www.strava.com
VCC: 🎠Thoroughbreds & Clydesdales
Rick Rostkowski | www.strava.com
Left the house expecting 40ish miles in The Woodlands, instead we had a great time making it up as we went and rode up to Lake Conroe and meandered our way through the country roads up and down hills and with tough winds for long stretches. A heckofa good time to say the least with Ali, Carlos & Ernesto.
Morning Ride with Arland and Loyd. Very humble and cool Person!
Marcel Antigua | www.strava.com
Between the lip and the leg
Danny Dutton | www.strava.com
Afternoon Ride
D D | www.strava.com
