from smudailycampus.com

It won’t be long before SMU students, faculty, alumni and friends of the university can purchase another type of SMU-branded merchandise.

The Collegiate Bicycle Company, a new company based in San Diego, Calif., plans to make SMU-branded bicycles available to the SMU community.

"Our goal is to provide a quality, affordable means of transportation specifically tailored to each college or university community that we are privileged to be working with," Director of Operations for Collegiate Bicycle Company Erik Camp said. "At the heart, it’s meant to be a fun product that current, former and prospective university members can be proud of."

For the initial rollout, the company will be offering "beach cruiser" style bikes to the SMU community.